Mergers and acquisitions are an essential part of strengthening, growing and establishing a business and its services but there are a plethora of factors which may need to be investigated.
Most companies approach acquisitions and merge from a business-centric point of view, which can cause them to lose sight of their external image and the message they’re looking to say to the market. This can be prevented by using online mediums, in the appropriate mix, such as;
- Social media
- Web development
- Paid advertising
What scenario should I look to bring in expertise?
As inferred above, online mediums can help support and promote the merge/acquisition as well as amend/negate previous marketing messages. This could include;
- creating a brand awareness campaign for the company’s new name/location/service;
- developing a strategy to help support the announcement [internally and externally]; or
- maximising exposure from the merge; and
- reducing the online footprint of the merged company.
How we can help
A merger/ acquisition is a complex time and any work conducted includes a complimentary bespoke strategy and advice document. The document is available as a service of its own for £800.
We can help create the perfect marketing mix for your situation; to help portray the best message from of the merge/acquisition; and to hopefully drive more brand awareness and work enquiries.
If you would like to learn more or would like to get in touch for a free initial meeting/call, contact us here.